Remember the last time you went into a store to buy a product and got out of there to buy the same item? You enter the store to buy the goods you need, but you leave while there are other items in your shopping bag that you did not intend to buy at all. This is something we have all experienced. Many of our purchasing decisions are made at the point of purchase, and this is due to the masterful arrangement of goods that draw us in like a magnet. In this article, we will introduce some of the principles of store layout.
Every time we enter a store or shopping center, we see new types of products that are on display. Stores pay a lot of attention to product design and layout. why not? A product that is skillfully displayed will attract buyers and motivate them to buy more. Every time we enter one of the corridors of the stores, we are confronted with an elaborate display of products, even the items being auctioned have an attractive and impressive arrangement that draws the person subconsciously.
When it comes to strategic product layout, shopping malls are very prudent and accountable, because different ways of presenting products are very important to them. For example, bestsellers are placed in places that are easily accessible, or while promoting snacks and food, good sellers offer samples for customers to taste.
Product auctions are another excuse for special arrangements in stores and malls. “Buy one, take one”: This text message on the auction platforms is very attractive to customers. When the layout of a product is visually impressive, people are subconsciously attracted to that product and put it in their shopping cart. Shopping malls, with a display of products, target people who shop casually and without a schedule. Weekends, when shopping and shopping spree are at their peak, are the kind of arrangement of goods that affects sales.
Some of the most common shoplifting techniques that are easy to identify are:
- Angular arrangement;
- Color layout;
- Containers and supports.
1. Angular arrangement
If you look closely at the product layout, you will find that most product layouts are angular or stepped. In other words, the front layout is at its lowest level and the rear is at its highest level. This technique is used to display more products in a smaller space.
Arranging products in this way increases their attractiveness and abundance. The variety of product packaging also contributes to the variety of their angular arrangement.
2. Color layout
When you look at the color element in the arrangement of goods, you often notice the variety of colors in the arrangement of different goods. Products are usually arranged in such a way that their color looks bright, attractive and sensual. This is done by placing contrasting colors next to each other.
For example, in a large store, it is unlikely that you will see a large bunch of green vegetables or fruits of the same color together. Green vegetables are usually picked along with red radishes or orange, red and yellow bell peppers.
The contrasting color technique is used in combination with the angled arrangement technique. The layout of the products is artistically arranged and tempts us. However, most of us do not know how much thought and planning has been given to the layout of the products to give us a visually appealing view. The color of the layouts is one of the most important factors that attract buyers.
3. Baskets and boxes
Large stores carefully use baskets and boxes to arrange their products. When you look at the product layout, you see the various baskets and boxes that have been used to display the products. These baskets and boxes are a tool for creating colorful images of new farm produce. Although baskets and boxes hold products, their main use is to support the display of products. If you look closely at these baskets, you will see that they are not completely full of product. The baskets are usually filled with palm fibers or other materials. Why? Because the product portfolio looks attractive when it is full, not when you have to crawl into the cart to see the product. On the other hand, the basket is full of heavy product and naturally the products under the basket are put under pressure and the products are damaged. Therefore, it makes sense to use fillers inside baskets and boxes, otherwise the product basket should be emptied regularly so that the underlying products are not damaged.
If you look closely at the layout of a department store for a few minutes, you will notice the planning and thinking behind it. Each element of the layout is designed based on the ethnicity, eating habits and demographic information of the customers. What do you think is the purpose of this calculated arrangement? The goal is for all customers who enter the store to leave the store with at least 3 or 4 products, otherwise the store will not benefit much.
The arrangement of products in stores is not random. This arrangement is basically done in a special way that persuades customers to buy, and without a doubt, psychological techniques are used to do it.
1. You will never leave the door as you enter the store. So, even if the item you want to buy is right near the front door of the store, you have to pay to get to the cashier. In this short route, the attractive arrangement of goods will catch your eye and you will probably see the goods that you need or have forgotten to include in your shopping list.
2. Most department stores place flower or food stalls near the front door. ند With this trick, you will encounter them when your shopping cart is empty, so you are more likely to be attracted to them.
3. Fresh fruits, vegetables and breads are the first things you see when you enter the store. Do you think this is a coincidence? Definitely not! The purpose of this arrangement is to make you feel refreshed and refreshed when you start shopping. Another reason to greet with the scent of flowers and foods is to whet your appetite with saliva and increase your motivation to shop.
4. Perishable items such as meat, poultry, cheese and dairy, which are always on your shopping list, are at the bottom of the store. Store owners know very well that you want to take a shortcut to reach the cashier. That’s why they design products so that you have to go to the end of the store to buy your usual goods, and in this way, look at the arrangement of goods that you do not intend to buy, so that you may be tempted.
5. How well do you know the aisles of a store, each for a specific type of product? For example, coffee or tea, which are among your regular purchases, are in the middle of the hallway. This design is not random. You have to come to the middle of the hallway and subconsciously look at the things you do not need. When you go to the store, pay attention to the fact that all the goods that are arranged around your eyes are usually more expensive than the others. Items that the store owners want to sell the most are arranged at eye level. For example, in the cereal aisle, bulk cereals on the lower floors, regular breakfast cereals (cornflakes) on the upper floors, and expensive breakfast cereals are lined up with famous brands all over your eye. Another point is that most stores are designed to move customers from right to left. Thanks to this design and driving practice on the right side of the road, most of the items we buy are most likely on the right side of the aisle.
6. Cornflakes and cereals are always arranged in the same hallway. Why? Because they belong to a class of food? No! It is not a matter of classification. Parents buy cornflakes for their “children”. Some of them come to the store with their children to buy Cornflex. The entry of mother and child into this corridor means that the choice of arrangement is effective, because the mother goes for cornflakes and the child goes for colorful candies. You must have seen the scene of children asking their mothers and their doubts in these corridors.
7. Have you noticed the “special” sign for the products that are up for auction? This painting is not so special. The money you think you save by buying bulk auctioned products is not much different from the original price of the products. The “special” sign only gives us the natural instinct to tickle and makes us say to ourselves, “Wow! Hit the special auction! “I can no longer buy it at the same price tomorrow!” Then all we can think about is, “Wow! I have to buy it without delay! But نیاز I do not need it! “Don’t worry because I will buy it and leave it aside so that one day it will be useful to me!”
8. At the end of each hallway you will see a very large pyramid or block of a particular brand of product. Sometimes it does not make sense to arrange that product at the end of a hallway. For example, the arrangement of washing powders of a particular brand at the end of the snack aisle! The pyramid scheme may be interesting, but it does not fit in the snack aisle. Sometimes you see a famous brand with all its family brands of different products in the same hallway, but in the middle of the store, where it does not belong. In these cases, the brand owner pays to place his products in the middle of the store and thinks about arranging pallets in the most sensitive corridor of the store.
9. We all love listening to music, don’t we? There is always a soft sound of music in the shops. This is an interesting trick. The soft sound of music helps us to walk slowly and, of course, buy more items.
10. The corridors are designed in such a way that when customers start walking in them with a shopping cart, they must move up or down the corridor without deviating.
11. New and Experimental Booths In addition to slowing you down, they expose you to new products.
12. In crowded stores, people spend less time shopping, shop less casually, shop less, have less fun, and get nervous. Among different nations, Indians are the most patient in crowded places, on the contrary, Europeans are the least patient in such places.
Our tour is over. I hope with this information, you will once again have a more attractive shopping experience in stores. Now you know how much thought and time has been spent on arranging a wide variety of products in the corridors of stores.
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