Even high-performing salespeople are always looking for ways to increase their sales. So let’s take a look at the views of one of the world’s largest salespeople, Ravin Gandhi. Ravin Gandhi, co-founder of GMM Nonstick Coatings, is a global supplier of non-stick coatings to the home appliance industry. Gandhi as the head of a company that has attracted large clients such as Calphalon, Crock-Pot, George Foreman, KitchenAid, Oster, Pyrex, Rachael Ray and Farberware. Has practical ideas on how to sell products. Stay with us.
1- Know your product.
Everything you sell, you should have complete information about it. The characteristic of people who are successful in closing trades is to be smart Unexpected customer questions Responds, and this ability comes from knowing the product accurately. This is important because the customer expects you as a product seller to be able to answer all the questions.
2. Understand where you are in the sales cycle.
No matter how long your sales cycle lasts, it may take 30 days or even 6 months, but you should never back down. Like a chess game, keep your customer motivated to take the next step toward shopping. You always have to know why that person is buying from you. This will allow you to know where you are on the map to reach the finish line.
3- Do not be afraid of failure.
That means no matter Sales failure rate, Persevere. In fact, if you do not fail, you will soon not be doing your job properly. There is a famous saying, “Don’t expect 100% of your sales efforts to be successful, so you can not gain the experience to become a professional salesperson until you fail again and again.”
4- Specify your next steps.
Make a list of what you need to do after meeting with the customer. Then write these down and prepare it as a message. If after a while the customer does not respond to you, you can follow up “ Hello, this list Those were the things we talked about. “As agreed, you were supposed to do the X, Y or Z items.”
5 – Creatively surpass your competitors.
If your product or product is on a par with competitors, باید Why should customers buy from you? So find a way to differentiate your offer by improving cost, or quality. In fact, customers come to you because you. Make it easy for them.
6. Be a good listener.
A great way to connect with your customers is to just listen to them, شما Most of the time your customers are actually telling you what they want and all you have to do is deliver what they want. Listening carefully attracts customers’ trust and this is very important in creating effective communication. Customers are more likely to buy from sellers who listen to them well, and thoroughly assess their needs, because by doing so you are showing them that your concern is not just to sell the product but to help them make a better purchase.
7- Personality fit with customers
The personality trait of the seller and the customer is an important factor in making a deal. And this gives the seller more chances to succeed in the sale. For example, sometimes introverted customers like to deal with introverted sellers because they feel more comfortable with the seller. And sometimes the best move is to just keep quiet and not talk.